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Casino mobile search, app discovery and deep linking research

Data Sources

We cite 35 sources, mostly Google, Apple, Android, Chrome and Firebase documentation, the app stores' policies and regulators' pages. The table lists each one with the date its page shows and the pages that use it.

Updated

How we choose sources

  • Platform documentation for platform behavior: Android Developers, Apple Developer, Chrome for Developers, Firebase and Google Search Central.
  • Store policy pages for store rules: Google Play Console Help and Apple's App Review Guidelines.
  • Government and regulator pages for market facts and help lines.
  • The Open Worldwide Application Security Project (OWASP) Cheat Sheet Series for general web security practice.

Dates

Where a page shows a "last updated" or revision date, we record it. Where it does not, we write "no date shown". Everything in the table was read on October 28, 2026.

Sources we do not use

Vendor marketing pages, unattributed statistics, operator press releases as evidence of platform behavior, and search engine forums as evidence of policy.

All sources

Every source cited on this site, with the date the page shows and where it is used
PublisherSourceDate shownCited on
Alcohol and Gaming Commission of Ontario (AGCO)Gaming Site Access and Minimum Age Requirementsno date shownSafer Gambling Help
Alcohol and Gaming Commission of Ontario (AGCO)Safer gamblingno date shownStore Listings for Licensed Gambling Markets, Safer Gambling Help
Android DevelopersConfigure website associations and dynamic ruleslast updated October 23, 2026A Practical Guide to Android App Links for Casino Brands, Digital Asset Links File: Hosting and Fields, Broken App Links: A Diagnostic Taxonomy, assetlinks.json and apple-app-site-association (AASA) Compared, Routing Is Not Attribution, Association File Linter
Android DevelopersCreate deep linkslast updated October 23, 2026A Practical Guide to Android App Links for Casino Brands, Web-to-App Fallbacks When the App Is Not Installed, Why a Link Opens the Browser Instead of the App, Six Decision Points Between a Search Result and an App Screen
Android DevelopersGoogle Play Install Referrerlast updated July 21, 2025Privacy-Aware Web-to-App Measurement, Routing Is Not Attribution
Android DevelopersTest App Linkslast updated October 16, 2026A Practical Guide to Android App Links for Casino Brands, Digital Asset Links File: Hosting and Fields, Testing Your Deep Links on iOS and Android, Why a Link Opens the Browser Instead of the App
Android DevelopersTroubleshoot App Linkslast updated October 23, 2026A Practical Guide to Android App Links for Casino Brands, Digital Asset Links File: Hosting and Fields, Testing Your Deep Links on iOS and Android, Broken App Links: A Diagnostic Taxonomy, Association File Linter, Deep Link Route Inspector
Android DevelopersUnsafe use of deep linkslast updated October 23, 2026Deep Link Security and Safe Redirects, Migrating Off Firebase Dynamic Links and Custom Schemes, Why a Link Opens the Browser Instead of the App
Android DevelopersVerify App Linkslast updated October 23, 2026A Practical Guide to Android App Links for Casino Brands, Digital Asset Links File: Hosting and Fields, Testing Your Deep Links on iOS and Android, Broken App Links: A Diagnostic Taxonomy, assetlinks.json and apple-app-site-association (AASA) Compared
Apple DeveloperAdAttributionKitno date shownPrivacy-Aware Web-to-App Measurement, Routing Is Not Attribution
Apple DeveloperAllowing apps and websites to link to your contentno date shownDeep Link Security and Safe Redirects, iOS Universal Links Setup Guide, Web-to-App Fallbacks When the App Is Not Installed, Why the Web Page Stays Canonical When You Have an App, Why a Link Opens the Browser Instead of the App, Six Decision Points Between a Search Result and an App Screen
Apple DeveloperApp Review Guidelineslast updated October 16, 2026Google Play and App Store Rules for Gambling Apps, Age Gates and Geo-Restrictions on Crawlable Casino Pages, Store Listings for Licensed Gambling Markets
Apple DeveloperPromoting Apps with Smart App Bannersno date shownApp Install Banners Without Intrusive Interstitials, Store Listings for Licensed Gambling Markets
Apple DeveloperSupporting associated domainsno date shownApple App Site Association (AASA) File: Hosting and Components, iOS Universal Links Setup Guide, Broken App Links: A Diagnostic Taxonomy, assetlinks.json and apple-app-site-association (AASA) Compared, Routing Is Not Attribution, Association File Linter
Apple DeveloperTN3155: Debugging universal linkslatest revision May 15, 2025Apple App Site Association (AASA) File: Hosting and Components, Testing Your Deep Links on iOS and Android, iOS Universal Links Setup Guide, Broken App Links: A Diagnostic Taxonomy, assetlinks.json and apple-app-site-association (AASA) Compared, Why a Link Opens the Browser Instead of the App, Six Decision Points Between a Search Result and an App Screen, Association File Linter, Deep Link Route Inspector
Apple Developerapplinks (Bundle Resources)no date shownApple App Site Association (AASA) File: Hosting and Components, assetlinks.json and apple-app-site-association (AASA) Compared, Association File Linter
Apple DeveloperrequestTrackingAuthorization(completionHandler:)no date shownPrivacy-Aware Web-to-App Measurement
Australian Communications and Media Authority (ACMA)About the Interactive Gambling Actno date shownGoogle Play and App Store Rules for Gambling Apps
Australian Government, Department of InfrastructureBetStop: the National Self-Exclusion Registerno date shownSafer Gambling Help
Australian Government, Department of InfrastructureInteractive gamblingno date shownGoogle Play and App Store Rules for Gambling Apps
Australian Government, Department of Social ServicesGambling support servicesno date shownSafer Gambling Help
Chrome for DevelopersAndroid Intents with Chromelast updated December 12, 2023Web-to-App Fallbacks When the App Is Not Installed, Why a Link Opens the Browser Instead of the App, Deep Link Route Inspector
FirebaseDynamic Links Deprecation FAQlast updated October 22, 2026Migrating Off Firebase Dynamic Links and Custom Schemes, Broken App Links: A Diagnostic Taxonomy
FirebaseFirebase App Indexinglast updated October 27, 2026Migrating Off Firebase Dynamic Links and Custom Schemes, Why the Web Page Stays Canonical When You Have an App
GAMSTOPControl your gamblingno date shownSafer Gambling Help
GamCareWhat support do we provide?no date shownSafer Gambling Help
Gambling CommissionGambling and young peoplelast updated June 3, 2021Safer Gambling Help
Google DevelopersDigital Asset Linkslinked from Android's Configure page; not fetched by usDigital Asset Links File: Hosting and Fields, Testing Your Deep Links on iOS and Android
Google Play Console HelpCommon violations for gambling appsno date shownGoogle Play and App Store Rules for Gambling Apps, Store Listings for Licensed Gambling Markets
Google Play Console HelpCountry/region allowances for gambling appsno date shownApp Install Banners Without Intrusive Interstitials, Google Play and App Store Rules for Gambling Apps, Web-to-App Fallbacks When the App Is Not Installed, Six Decision Points Between a Search Result and an App Screen, Store Listings for Licensed Gambling Markets
Google Play Console HelpReal-Money Gambling, Games, and Contestsno date shownGoogle Play and App Store Rules for Gambling Apps, Age Gates and Geo-Restrictions on Crawlable Casino Pages, Why the Web Page Stays Canonical When You Have an App, Store Listings for Licensed Gambling Markets
Google Search CentralAvoid intrusive interstitials and dialogslast updated December 10, 2025App Install Banners Without Intrusive Interstitials, Mobile-First Indexing Explained for Casino Websites, Age Gates and Geo-Restrictions on Crawlable Casino Pages
Google Search CentralMobile-first Indexing Best Practiceslast updated December 10, 2025Mobile-First Indexing Explained for Casino Websites, Age Gates and Geo-Restrictions on Crawlable Casino Pages, Why the Web Page Stays Canonical When You Have an App, Six Decision Points Between a Search Result and an App Screen
National Council on Problem GamblingNational Council on Problem Gambling Adopts 1-800-MY-RESET as New National Problem Gambling Helpline NumberJanuary 29, 2026Safer Gambling Help
OWASP Cheat Sheet SeriesUnvalidated Redirects and Forwards Cheat Sheetno date shownDeep Link Security and Safe Redirects, Routing Is Not Attribution, Deep Link Route Inspector

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