Deep linkingGuide
A Practical Guide to Android App Links for Casino Brands
Intent filters, autoVerify and host verification, step by step.
Research notes
Research Notes on Casino App Routing
Notes that explain behavior rather than give steps: why a link stays in the browser, what changes by market, and where routing ends and tracking begins. Each note states its scope and limits.
Start with the route from a search result to an app screen if you need the whole picture in one page. If a link misbehaves, the two diagnostic notes split the problem: why a link opens the browser covers behavior that is by design, and broken app links covers configuration faults. For mobile search topics, read age gates and crawling and why the web page stays canonical; for stores, store listings by market. Search the library below to find guides and notes together.
Search the library
Deep linkingGuide
Digital Asset Links File: Hosting and Fields
Fields, fingerprints, hosting rules and Android 15 dynamic rules.
Deep linkingGuide
iOS Universal Links Setup Guide
Entitlements, app handling and the cases where Safari keeps the link.
Deep linkingGuide
Apple App Site Association (AASA) File: Hosting and Components
Where the file lives, how components match and how Apple caches it.
StrategyGuide
Web-to-App Fallbacks When the App Is Not Installed
One URL for web and app, intent fallbacks and why timers fail.
App storesGuide
App Install Banners Without Intrusive Interstitials
Banners that promote the app without hiding the page.
Mobile SEOGuide
Mobile-First Indexing Explained for Casino Websites
What Google reads on the phone version of your pages.
App storesGuide
Google Play and App Store Rules for Gambling Apps
Licenses, geo-restriction and what each store allows by market.
StrategyGuide
Privacy-Aware Web-to-App Measurement
Install Referrer, the tracking prompt and AdAttributionKit, plainly.
Deep linkingGuide
Deep Link Security and Safe Redirects
Verify domains, validate parameters and stop open redirects.
Deep linkingGuide
Migrating Off Firebase Dynamic Links and Custom Schemes
Replace retired Dynamic Links and old schemes with routes you own.
Deep linkingGuide
Testing Your Deep Links on iOS and Android
Device states, commands and an evidence log for every route.
StrategyResearch note
Six Decision Points Between a Search Result and an App Screen
Every branch between a search result and the right app screen.
Deep linkingResearch note
Why a Link Opens the Browser Instead of the App
The designed cases where a correct link still stays in the browser.
Deep linkingResearch note
assetlinks.json and apple-app-site-association (AASA) Compared
The two association files side by side, and where teams slip.
Mobile SEOResearch note
Age Gates and Geo-Restrictions on Crawlable Casino Pages
Legal gates that do not hide the page from search.
App storesResearch note
Store Listings for Licensed Gambling Markets
What a store listing must change in each licensed market.
StrategyResearch note
Routing Is Not Attribution
Why tracking redirects and verified app links do not mix.
Deep linkingResearch note
Broken App Links: A Diagnostic Taxonomy
Configuration faults grouped by layer, with the check for each.
Mobile SEOResearch note
Why the Web Page Stays Canonical When You Have an App
Why app-first brands still need complete web pages.
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Questions
How is a research note different from a guide?
A guide gives steps for one job. A note compares cases or explains a behavior, and it says what we did not test. Notes link to the guide that holds the steps, such as the guide to web-to-app fallbacks.
Do the notes include test results from real casino apps?
No. We do not test operators' apps or publish measurements. The notes rely on platform documentation and say so; our methodology explains why.