Deep linkingGuide
A Practical Guide to Android App Links for Casino Brands
Intent filters, autoVerify and host verification, step by step.
Guides
Deep Linking and Mobile SEO Guides
12 guides that take one job each, from setting up Android App Links to testing a route on a real device. Every rule comes from platform documentation, store policies, regulators or OWASP, with the date we read it.
The guides are grouped by the question you are trying to answer. If you are wiring an app to its website, start with the deep linking group. If search traffic or store approval is the problem, go to the mobile search or app store groups. Research notes, which explain why routes behave as they do, sit in the research notes section.
Deep linking setup
Pair each platform guide with its file guide: the app side and the server side fail in different ways.
Deep linkingGuide
Digital Asset Links File: Hosting and Fields
Fields, fingerprints, hosting rules and Android 15 dynamic rules.
Deep linkingGuide
iOS Universal Links Setup Guide
Entitlements, app handling and the cases where Safari keeps the link.
Deep linkingGuide
Apple App Site Association (AASA) File: Hosting and Components
Where the file lives, how components match and how Apple caches it.
Mobile search and fallbacks
What search engines read on a phone, and what people without the app should see.
Mobile SEOGuide
Mobile-First Indexing Explained for Casino Websites
What Google reads on the phone version of your pages.
StrategyGuide
Web-to-App Fallbacks When the App Is Not Installed
One URL for web and app, intent fallbacks and why timers fail.
App storesGuide
App Install Banners Without Intrusive Interstitials
Banners that promote the app without hiding the page.
App stores and measurement
Store rules for real-money gambling apps in the UK, US, Canada and Australia, and privacy-aware measurement between web and app.
App storesGuide
Google Play and App Store Rules for Gambling Apps
Licenses, geo-restriction and what each store allows by market.
StrategyGuide
Privacy-Aware Web-to-App Measurement
Install Referrer, the tracking prompt and AdAttributionKit, plainly.
Testing, security and migration
Keep routes safe, move off retired services and prove each route works before release.
Deep linkingGuide
Deep Link Security and Safe Redirects
Verify domains, validate parameters and stop open redirects.
Deep linkingGuide
Migrating Off Firebase Dynamic Links and Custom Schemes
Replace retired Dynamic Links and old schemes with routes you own.
Deep linkingGuide
Testing Your Deep Links on iOS and Android
Device states, commands and an evidence log for every route.
Questions
Where should a team new to deep linking start?
Read the route from search to app first for the decision points, then set up Android App Links and iOS Universal Links in parallel.
Which guide covers testing before a release?
The release test plan for app links lists the device and command checks, and the implementation checklist turns them into a list you can export.